PMU

Leading french betting company

Since 2013

Publicis is proudly partnering with PMU, leading European betting operator and first betting site in France, in its digital transformation. We handle all aspects of their digital communication, be it on horse racing, sports and poker betting. From the 12 800 retail outlets across France to pmu.fr, one of the 1st e-commerce platform in France, we manage more than 6 million customers in CRM and loyalty programs, and strive to grow their customer base through 360 campaigns on new products as well as business transactions and services.

Category: Digital age advertising, Data driven campaigns, Brand utility, Innovation, Editorial strategy & production Activation, Engagement strategies, eCRM operations, Social & community management