Electronic consumer goods

Since 2009

Publicis is helping LG promote their various products through all media channels, particularly on social media, while constantly going up against bigger competition with deeper pockets. It is not an easy task but it wouldn’t be fun if it were.
We created all of their digital ecosystem and devised multiple cross media campaigns that highlight the technological advances of the brand's products, including the flagship product of the year: the 4K OLED TV.

Category: Digital age advertising, Brand utility, Innovation, Activation, Engagement strategies, eCRM operations, Innovative digital services, Mobile & wearable apps